Nutrition. Made Simple.
As the founder of Nourish, an information, communications, and marketing consultancy, I help nutritionally-focused brands better meet consumer demands for healthy products by simplifying nutrition science.
After twenty years in the nutrition space, I've identified one common thread: confusion. Confusion about the latest trends, research studies, and fad diets. Research shows that consumers believe that the food they eat is at the core of overall health. They're constantly seeking information about foods, the health benefits they provide, and how they can incorporate them into their daily lives to improve their own health. Purchasing decisions are made with food as medicine top of mind.
I work with companies to help them leverage nutrition science to enhance and elevate their products in the crowded nutrition space.
Relationships are important.
Nutrition should be simple.
I'm a working mother of three who began my career in the field of diet and nutrition working on a clinical trial with Emory University and the National Institutes of Health (NIH). Since that time, I've run a client practice as well as worked with companies seeking to brand their products – and themselves – in the nutrition and wellness space.
Expertise & Services include:
- Nutrition Marketing
- Product Development
- Video Production
- Social Media Engagements
- Brand Development and Strategy
- Speaking Engagements
The Latest Insights
Plant-based eating is on the rise. #MeatlessMonday and #MeatlessMeals posts frequent your social media feeds. Even Beyoncé is offering up free concert tickets in an effort to raise awareness about plant-based eating. From a Registered Dietitian’s perspective, this is all great news. What’s concerning to me is how the term “plant-based” is being used interchangeably…
The food industry has gone through radical changes over the past few years. Consumers’ demand for healthy food is replacing the once popular (and profitable) sugary drinks and snacks.
Consumers are more and more conscious of their food choices. So why do grocery store aisles sometimes seem so scary and intimidating? It seems like every product is touting “insert current fad – free” and consumers are confused.
2019 is an exciting time for food and nutrition. As someone who follows both consumer and food trends closely, we are entering a time when the demand for convenience is FINALLY merging with the demand for healthy options.
Another FNCE is in the books. This year, our profession traveled to Washington, D.C., where I joined 11,000 of my colleagues in what could be considered the Super Bowl of dietitians. It is 4 long days jam-packed with education opportunities, networking events, brand exposure, and fun. It’s a whirlwind.
While the old adage for real estate was location, location, location, today’s mantra for marketing communications is content, content, content. It is essential to drawing people to your site, and it also plays a critical role in creating trust with your audience.
Boutique fitness studios are leading growth in the health club industry. The success of specialty fitness studios like Flywheel, Crossfit, Pure Barre, and Orange Theory Fitness is undeniable.
Corporate wellness programs are big business. Employee wellness programs have grown to a nearly 8 billion dollar industry in the United States. Big Money. But over the past few years, more and more critics are questioning whether they actually work.
Have you ever heard of the term “Wellthy?” It’s the catchy, new term that refers to the mindset of someone who prioritizes maintaining their physical and mental health. The more someone prioritizes wellness, the “wellthier” they are.
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