Nutrition Consultant | Strategic Advisor for Food & Beverage Brands | Nutrition Communications
Ensure that your content, communications and messaging align with the most relevant nutritional science.
In-house video production services for all mediums including website, social, and presentations.
Identify consumer, health and nutrition trends and how to best position your product or brand accordingly.
Content strategy, calendar and development for various (relevant) social media platforms.
Provide your group of audience with personal, educational and engaging expertise.
Strategic nutrition analysis for application development or personalized health and wellness technology.
More About Me
I am a registered dietitian with over two decades of experience specializing in providing science-based guidance and thought leadership around nutrition and wellness for the food and beverage industry.
I bring expertise in consumer behavior and decision making around food. I combine my knowledge of human behavior with my ability to acutely evaluate and understand consumer insights and food trends. This unique understanding applies across teams and helps drive the overall business strategy of food and beverage brands.
The Latest Insights
Covid-19 has hit the food and beverage industry hard. The resulting transformation is likely to have lasting consequences as everyone adapts to a (yet to be determined) new normal. Although uncertainty remains as to exactly how Covid-19’s impact will play out, one thing is for sure: a nutrition strategy is now more important than ever. …
Plant-based eating is on the rise. #MeatlessMonday and #MeatlessMeals posts frequent your social media feeds. Even Beyoncé is offering up free concert tickets in an effort to raise awareness about plant-based eating. From a Registered Dietitian’s perspective, this is all great news. What’s concerning to me is how the term “plant-based” is being used interchangeably…
The food industry has gone through radical changes over the past few years. Consumers’ demand for healthy food is replacing the once popular (and profitable) sugary drinks and snacks.
Consumers are more and more conscious of their food choices. So why do grocery store aisles sometimes seem so scary and intimidating? It seems like every product is touting “insert current fad – free” and consumers are confused.
2019 is an exciting time for food and nutrition. As someone who follows both consumer and food trends closely, we are entering a time when the demand for convenience is FINALLY merging with the demand for healthy options.
Another FNCE is in the books. This year, our profession traveled to Washington, D.C., where I joined 11,000 of my colleagues in what could be considered the Super Bowl of dietitians. It is 4 long days jam-packed with education opportunities, networking events, brand exposure, and fun. It’s a whirlwind.
While the old adage for real estate was location, location, location, today’s mantra for marketing communications is content, content, content. It is essential to drawing people to your site, and it also plays a critical role in creating trust with your audience.
Boutique fitness studios are leading growth in the health club industry. The success of specialty fitness studios like Flywheel, Crossfit, Pure Barre, and Orange Theory Fitness is undeniable.
Corporate wellness programs are big business. Employee wellness programs have grown to a nearly 8 billion dollar industry in the United States. Big Money. But over the past few years, more and more critics are questioning whether they actually work.
Have you ever heard of the term “Wellthy?” It’s the catchy, new term that refers to the mindset of someone who prioritizes maintaining their physical and mental health. The more someone prioritizes wellness, the “wellthier” they are.